If you’ve decided it’s time to update your personal brand, it only makes sense to update your images at the same time. When images don’t fit in with the new look and feel, it can send mixed messages and detract from the overall impact that your personal brand has.
There are a number of different images you can capture during a personal branding shoot, but there are some specific shots that you definitely shouldn’t skip
If you’re serious about making your personal brand stand out, you can’t have just one generic headshot. Having a collection of photos to choose from is highly recommended as you build and grow your personal brand online. You might want one headshot for your website but several others for marketing collateral. Plus, the more variety you have, the more genuine and trustworthy you appear. People want to do business with someone they feel they know and can relate to.
If you are updating your website and social media profiles, you are going to need new banner images. A personal branding photographer can help you take images that represent your brand and fit in with your new design. Some photographers might even be able to help you create and resize the banners for different platforms. If not, they can certainly work with your designer to assist you.
3. Stock Images
Lastly, you want to take a few stock images – stock images you can brand that is. It’s important to not only post photos of yourself. Potential business partners and clients want an idea of your day-to-day too. If you sell products, work with a photographer to capture professional images that you can use on your site and social media profiles. Even if you only offer a service, there are still ways to capture stock images that you can brand and use across your online platforms.
Now that you know which photos are essential for your personal brand, you can start your search for the right photographer for the job.
Jamie Salima Love is a FingerLakes, NY and Boston MA based Headshot and Personal Branding Photographer extraordinaire. She has helped thousands of small businesses, brands, and entrepreneurs over her 20 yr career by creating updated photo libraries with stellar imagery. She is available for a multitude of services, whether you’re looking to work with her to simply update your Headshots, or to create an extensive Personal Branding Photography strategy and library with all the bells and whistles she’s got you covered.