Your LinkedIn profile can be used to do more than just help you find a job. It can also be a fantastic personal branding marketing tool.
A poor first impression is hard to come back from, so it’s important to evaluate every one of your profiles across all platforms to ensure you are sending the right message.
When it comes to personal brands, LinkedIn is one of the first platforms someone would use to evaluate your skills, background, and personality, so make it count.
Here are a few tips that will help.
Keep it updated. What is a potential client, business partner, or employer seeing when they land on your LinkedIn profile? Is all the information up to date? Does your photo still look like you? Make a point of keeping your details, experience, and images up to date regularly.
Speaking of photos. Unique, eye-catching visuals is one of the best ways to make your LinkedIn profile pop. Work with a professional personal branding photographer to create images that tell your story and display your personality.
Add some personality. Yes, your LinkedIn profile is there to promote your skills and experience, but without personality, it’s just another profile. What are your strengths? What are some of the traits that people love about you? What achievements are you particularly proud of? Find ways to work this into your profile.
Get specific. When developing your About copy and descriptions about your experience, be as specific as possible. If you helped develop an exciting new tool, go into some of the details. Achieved specific stats? List them!
Ask for recommendations. If your clients love you, ask for endorsements and recommendations on LinkedIn. The more people are singing your praises, the more your LinkedIn profile will stand out. LinkedIn is essential for anyone looking to build a powerful personal brand, provided you are using the space correctly. By keeping these tips in mind, you are one step closer to standing out from the crowd.
Jamie Salima Love is a FingerLakes, NY and Boston MA based Headshot and Personal Branding Photographer extraordinaire. She has helped thousands of small businesses, brands, and entrepreneurs over her 20 yr career by creating updated photo libraries with stellar imagery. She is available for a multitude of services, whether you’re looking to work with her to simply update your Headshots, or to create an extensive Personal Branding Photography strategy and library with all the bells and whistles she’s got you covered.