How to Prepare for Your Personal Branding Photoshoot

Whether you’re a freelancer, an influencer, or a small business owner, creating an authentic personal
brand is crucial to your success and growth. Your personal brand is what sets you apart from all the rest
and what keeps people coming back to you again and again. There’s so much that goes into creating a
gorgeous personal brand, but your personal brand photos should be at the forefront of your mind. Here
are a few ways you can get the most out of your personal brand photoshoot:

  1. Write down your story

Create a strong personal connection with your audience by telling them a story. Take a moment
to write down who you are, why you do what you do, and what you have to offer potential
clients. Building your personal brand isn’t about putting on a new personality — it’s about
sharing the things that make you uniquely you in a calculated, beautiful way.

2. Come up with a vision

What describes your personal brand? What do you want your personal brand to look like? Is it
bright, fun, young, quirky, and refreshing? Artistic, moody, minimalist, cool, and enigmatic?
Professional, sophisticated, intelligent, trustworthy, and revolutionary? Think about those things
first before moving forward.

3. Consult with your photographer

Let your photographer in on your vision for your photoshoot and for your brand itself. Make
sure your photographer understands your story, your values, your image, and your personality.
That way, your photographer will be able to prepare as well — choosing location, light, and
shooting style accordingly. All of Jamie Love Photography’s Personal Branding Portrait Sessions come with a Personal Branding Planning Guide to fill out, as well as a pre session consultation where we can connect our minds and vision to make a game plan for your shoot date.

4. Look your best

Consider hiring a professional hair/makeup artist for your personal brand photoshoot. A professional will
be able to help you really shine in front of the camera and accentuate your best features, all while making sure you come across the way you want to, and as naturally as possible.

When it comes to wardrobe, choose outfits that will make you feel confident and assist in telling the story of who you are. Once you’ve done the work to know the story you’re trying to tell and the vision you’re striving to create, your personal brand portrait experience will synchronistically fall right into place. When you feel prepared, confident, capable, and beautiful, all of those qualities will innately shine through in your photos and help refine your brand.

If you need help deciding what types of photos to take to tell your story, connect with your audience and grow your business, sign up HERE to download my personal branding checklist and start building your inventory of images customized to your business, and as always, feel free to reach out to me in an email or social media DM to connect, I’m happy to answer any questions you may have about personal branding photography.

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