There is no longer any excuse for a business to have poor visuals, regardless of the size of the company. Great imagery is essential if you want to attract customers and get them to take you seriously as a business.
If you’re asking yourself whether your business really needs a professional photographer, here’s what you should consider.
Pictures are Worth More Than Words
Pictures can tell a story all on their own – no copy necessary. What do potential customers see when they first land on your site or browse your social media profiles? What first impression is your small business making? High-quality images help sell your brand, products, and services and if you don’t have the right camera for the job, you’re going to need the assistance of a professional. Your smartphone may be able to take quality photos, but this doesn’t mean they’ll be any good. A professional photographer brings expertise and a creative eye to the table, and they know how to create images that match your brand.
First Impressions Count
Most customers want to know who they are doing business with if they decide to support a smaller brand. If you plan to have an About page, make sure that any headshots you use are eye-catching and professional. Professional photos show you are serious about what you do. Plus, they give you the chance to showcase your unique personality and quirks. If you don’t have headshots at all, this is a mistake. Any small business owners should have professional images for their website as well as their social media profiles, particularly LinkedIn.
Confidence is Key
Lastly, there’s the confidence that a professional photo session offers. Taking the time to pick a great outfit, getting your hair and makeup done, and photographing yourself and your business in a professional way is an instant confidence boost. And when your audience sees this confidence, they’ll automatically feel more confident doing business with you.
If you are still having doubts, browse through a few personal branding photography portfolios to see what a professional is capable of achieving.
Jamie Salima Love is a FingerLakes, NY and Boston MA based Headshot and Personal Branding Photographer extraordinaire. She has helped thousands of small businesses, brands, and entrepreneurs over her 20 yr career by creating updated photo libraries with stellar imagery. She is available for a multitude of services, whether you’re looking to work with her to simply update your Headshots, or to create an extensive Personal Branding Photography strategy and library with all the bells and whistles she’s got you covered.