Your personal brand is more than just your name and what you offer. Building a personal brand requires you to take a lot more into consideration – if you want to stand out, that is.
Creating a strong personal brand requires a strategy. It also helps to know what rules to follow to build the best possible foundation for your brand.
1. You Need a Purpose
People love a story – it’s how people relate to each other. If you want to build a memorable personal brand, it’s essential to have a purpose, a reason for doing what you do. Your purpose can consist of how you came up with a business idea, why you decide to do what you do, and what your overall mission is.
2. Link Your Goals to a Target Audience
In order to get clear on what you hope to achieve, you need to be clear on who you’re speaking to. The better your relationship with your target audience, the stronger your personal brand will be. But, again, that requires you to get clear on who you’re targeting and how this audience fits in with your goals.
3. Live Your Truth
Your professional personal brand shouldn’t be separate from who you truly are in day-to-day life. Who you are and what you do in a professional capacity should align with your personal goals and values. Your personal brand needs to be made up of who you are in every part of your life.
4. Get Comfortable with Change
Building a successful personal brand doesn’t always happen the first time around, so it’s important to get comfortable with trial, error, and change. Know that it’s ok to figure things out as you go along. You don’t need to perfect your brand within a few days.
5. Focus On Making an Impact
As much as you want to stand out in your sector right away, find ways that you can leave a long-term impact too.
By keeping these rules in mind as you build your personal brand, you will be starting with a stronger foundation and have a much better chance of succeeding.
Jamie Salima Love is a FingerLakes, NY and Boston MA based Headshot and Personal Branding Photographer extraordinaire. She has helped thousands of small businesses, brands, and entrepreneurs over her 20 yr career by creating updated photo libraries with stellar imagery. She is available for a multitude of services, whether you’re looking to work with her to simply update your Headshots, or to create an extensive Personal Branding Photography strategy and library with all the bells and whistles she’s got you covered.