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How to Use Your Personal Story to Help Your Brand Stand Out
In order to turn your career around or take your business to the next level, you need to stand out against the crowd. However, with the ever-growing number of social media channels and online communities that professionals frequent, this can be a bit tricky! Adding to all of this, is that ones’ ability to copy…
How Shared Values Can Drive Customer Loyalty
Are you concerned about whether or not to rant about your personal opinions on social/political issues on your company’s social media pages and how that may affect your business? This is a common concern that I hear from clients of mine when they consider what to post on their social media pages how that will…
7 Personal Branding Books You Have to Read in 2022
Whether your personal brand has been around for several years or you plan to launch one this year, you can never stop learning and growing. Your personal brand is a valuable asset and one that should be honed on a regular basis. There is a lot of competition out there, especially online, which is why…
Must-Have Images for Your Personal Branding Website
Regardless of the type of business you start or the services you offer, you must have a website. What visuals should you put on this website though is a question I am often asked. You may have all the right copy in place, but what should you do in terms of visual imagery? Consider that…
Incorporating Clarity into Your Personal Branding Photo Session
Without clarity, your personal brand might not have the impact you are hoping for. Clarity is a simple concept but a critical one when building and growing your brand. Even your personal branding photo session requires clarity to be successful. Being clear about your core message is a must before you schedule a photo session…
11 Ideas to Help You Plan Your Personal Branding Shot List
When you plan to invest in a professional photo session, you want to make it count –creating an essential shot list is an important part of this. Your photographer will want to know all about your brand story and overall vision. This will help them plan the shots needed to tell your story and ensure…
4 Personal Branding Tactics to Boost Your Social Media Presence
Of all the ways you can position and grow your brand, social media is one of the most powerful tactics! Connecting with your audience daily on social media is an excellent way to stay relevant and ahead of competitors. However, creating and commenting on posts are not the only ways to connect~ Here are a…
Personal Branding vs. Headshots – Is There a Difference?
Personal branding has become a buzzword that is often accompanied by mentions of headshots and photo sessions. What exactly is personal branding though and how does it relate to photoshoots? Are headshots and personal branding one and the same? I get asked by prospective clients frequently which type of photoshoot they should book so I…
Tips for Choosing the Right Photo for Your LinkedIn Profile
I’ve been getting a fair amount of questions from prospective clients about updating their LinkedIn Profile photo, so I thought I’d write out a quick blog post outlining some helpful tips to help you choose the right photo. Your LinkedIn photo is one of the first things people notice when they click through to your…
A Realtor’s Guide to Getting Great Headshots
Not everybody likes getting in front of the camera, but it can help you stand out in a competitive space. If there’s one thing that realtors know, it’s that without relationships, sales can be difficult to come by. Showcasing your face using professional photos is one of the best ways to create a memorable and…
The 2022 Guide to Creating Great Headshots
If you want to be able to connect with new clients and make a good first impression, you will certainly need an updated headshot that authentically reflects you. Whether you’re still considering a professional photo session, or you’ve already booked one, there are a few things to keep in mind when planning your headshots. This…
10 Ways to Make Your ‘About Me’ a Little Less Boring
It’s a New Year, and you may be feeling a newer more evolved version of yourself emerging for 2022. As we set our intentions and create affirmations for the coming year ahead, it can also be a great time to update the “about me” or bio page on your website and social media platforms. This…
Personal Branding Mistakes That Could Be Slowing Your Success
Personal brands are more important than ever. Whether you’re an entrepreneur or an expert in your chosen industry, a personal brand can paint you in a whole new light. There is a multitude of ways to build and grow your brand online. However, it’s competitive out there, which means you really need to stand out…
Creating a Successful Personal Brand on Instagram – What You Need
From product brands and photographers to influencers, Instagram is one of the best places to create some buzz for your business. However, to be successful on Instagram, you need to stand out. If you want to use this popular platform to build and grow your personal brand, there are a few basics you’ll need to…
Can Personal Branding Photography Really Help You Grow Your Business?
As more people enter the world of freelancing, the term ‘branding’ is a bigger buzz word than ever. It’s for this reason that personal branding photography has also grown in popularity. Many moons ago (back in 2004) I worked for a stock photography company and did the key wording of their image library. It was increasingly…
4 Personal Brand Photos You Can Take from Home
Great photos are the heart and soul of your personal brand. Many prospective clients have expressed to me recently that they still feel uncomfortable working with a photographer in their home space because of Covid so i decided to put together this post to make suggestions of 4 different personal brand photos that you can…
3 Reasons Why Your Personal Brand Matters Now More Than Ever
Chances are, your day-to-day life may have changed quite a bit in the last two years. Many of us have gone from working in an office to working from home full-time. Many others may have decided to forgo the 9-5 lifestyle and start their own businesses. We may be seeing a lot more of our…
How to Prepare for Your Personal Branding Photoshoot
Whether you’re a freelancer, an influencer, or a small business owner, creating an authentic personalbrand is crucial to your success and growth. Your personal brand is what sets you apart from all the restand what keeps people coming back to you again and again. There’s so much that goes into creating agorgeous personal brand, but…
How to Protect Your Personal Brand on Social Media
First impressions happen in the blink of an eye. Whether it’s face to face or over social media, people will quickly and easily form an opinion about you based on what they see. The reality is that social media plays a major role in how people perceive us online, even more so when you’re trying…
Personal Branding Mistakes To Avoid
It’s quite easy to get wrapped up in getting good results for your clients when you first start a business, but this often means entrepreneurs let aspects such as their brand fall by the wayside. In order for customers to want to do business with you and recommend you to others, they need to feel…
