You could have a killer strategy, but no personal brand is complete without visuals. Visuals tell a story all on their own. They let people into your world, helping them understand more about what makes you tick and what you offer.
If you’re planning a professional personal branding photo session and want to get the most value out of your photos, here are the images you should consider taking.
1. Personal Branding Photos
If you only wanted to pick one type of photo for your personal brand, let it be of you. People want to see who they’re thinking about doing business with. Unique and authentic personal branding photos create more trust among potential customers, employers, and business partners. Plus, they offer some insights into your style and personality, which will draw people in. Also, they’re great for social media content!
2. Your Workspace
Where do you do what you do? Perhaps you put a lot of time and effort into creating a workspace that inspires you – why not share that with others? You don’t need to be in all of these shots either. These photos can be used on your website to tell a more complete story, or you can add them to social media to showcase where the magic happens.
3. The Things You Love
You’re not just your professional skills, you’re also a person. Your customers want to know more about your passions and what you do in your spare time, so incorporate these types of images into your personal branding shoot. Give people a way to connect with you by showing them you’re not all work and no play.
4. Go Behind the Scenes
While this won’t apply to all brands, if there’s a lot that goes on behind the scenes in your day-to- day, get your photographer to capture some of the action. Perhaps you use some interesting machinery – these can make for some creative and interesting shots.
5. Your Products
If you run a product-based business, you simply have to have a selection of product photos. You might think you can take these photos yourself, but once you see what a photographer can do, you’ll be glad you went the professional route.
A personal branding shoot is an investment in your brand – one that can help you stand out and make the best first impression online, so make it count by adding these shots to the mix.
Jamie Salima Love is a FingerLakes, NY and Boston MA based Headshot and Personal Branding Photographer extraordinaire. She has helped thousands of small businesses, brands, and entrepreneurs over her 20 yr career by creating updated photo libraries with stellar imagery. She is available for a multitude of services, whether you’re looking to work with her to simply update your Headshots, or to create an extensive Personal Branding Photography strategy and library with all the bells and whistles she’s got you covered.