5 Ways to Use Your Personal Brand to Get More Clients

Personal branding is no longer just for celebrities, countless professionals are realizing just how powerful a personal brand can be.

Focusing on the development of your personal brand can bring you a consistent flow of new clients – if you get it right, anyway.

These tips will help put you on the right path.

1. Emphasize Your Expertise

Find ways to promote your expertise – content is probably the easiest tactic to adopt for this. Whether you write a long blog or shoot a video for YouTube, make it helpful and informative as a way to show that you’re an expert on a particular topic. If possible, use some of your past clients as examples. Not only does this showcase your expertise, but you get to promote who you’ve worked with in a subtle way too.

2. Authenticity All the Way

Transparency and authenticity are essential if you want to use your personal brand to get more clients. Review your profile on any platforms you’re present on and find ways to be more authentic – storytelling is really good for this. Following through on your promises is also important.

3. Invest in Quality Visuals

If you are using poor-quality visuals on your website, social media profiles, or any other marketing materials, you are doing your personal brand a disservice. Investing in a professional personal branding photo session will add some personality to your brand and tell your story.

4. Give Something Away

Incentivizing potential customers is another way to bring in more business. This doesn’t mean you need to offer your services for free, but perhaps you could give away a product that’s related to your personal brand. A giveaway is also the ideal way to create a database that you can market to later on.

5. Partner with Influencers

The final tactic you can adopt is to partner with other professionals or influencers who aren’t competitors but speak to the same audience as you. Ideally, you want to partner with someone with a slightly stronger brand, which will help you grow your own.

In closing, it’s not enough to simply have a personal brand, you also need to take steps to grow and promote it if you want it to bring in more business.

Jamie Salima Love is a FingerLakes, NY and Boston MA based Headshot and Personal Branding Photographer extraordinaire. She has helped thousands of small businesses, brands, and entrepreneurs over her 20 yr career by creating updated photo libraries with stellar imagery. She is available for a multitude of services, whether you’re looking to work with her to simply update your Headshots, or to create an extensive Personal Branding Photography strategy and library with all the bells and whistles she’s got you covered.