You understand the benefits of a professional personal branding session, but what are the best ways to use your new collection of images?
There are a number of ways you can share your personal branding photos and use them as a marketing tool, but these are some of the most effective.
1. Social Media Profiles
This is probably the most obvious, but also one of the most effective ways to use your personal branding photos to your advantage. Images are one of the best ways to refresh your social media profiles and they’re great for personalizing a few of your posts. Don’t just use these photos as profile photos, you can also incorporate them into header images and individual posts.
2. Your Website
Do you have updated personal branding photos on your website, if any at all? This is the year to change that. People want to get to know the face behind your brand and business, so use your new images for exactly this. This includes any campaign landing pages that you might setup.
3. Email Marketing
Have an email database? Why not make this the year that you truly personalize your email campaigns. Your personal branding images can add character and a story to your email campaigns in a way that stock photos cannot.
4. Email Opt-Ins
Speaking of email marketing, take it one step further by adding one of your photos to your email opt-in form. This way, your new subscribers know they’ll be hearing directly from you.
5. Your Business Cards
When last did you receive a business card that stands out in your mind? Business cards can have this effect, but imagery and design matter. Make 2022 the year that you redesign your business cards by incorporating one of your favorite personal branding photos.
6. Networking and Event Marketing
Do you regularly speak at events? Perhaps you’re planning to do more of it this year? You are definitely going to need a few professional photos that you can submit for marketing purposes. Plus, using these photos on your proposals will immediately make you appear more professional.
There you have it. If you were wondering where to start promoting your latest personal branding images, start with these recommendations.
Jamie Salima Love is a FingerLakes, NY and Boston MA based Headshot and Personal Branding Photographer extraordinaire. She has helped thousands of small businesses, brands, and entrepreneurs over her 20 yr career by creating updated photo libraries with stellar imagery. She is available for a multitude of services, whether you’re looking to work with her to simply update your Headshots, or to create an extensive Personal Branding Photography strategy and library with all the bells and whistles she’s got you covered.