As you plan your personal branding photo session, it’s important to make a list of the shots you want your photographer to take.
This also ensures you are making the most of your professional photoshoot.
But with so many options, what are the must-have photos if you are a budding entrepreneur? Here is a recommended list:
1. The Headshot.
Every entrepreneur needs both a professional and a lifestyle headshot. Your professional headshot is for your website and platforms such as LinkedIn. You can keep the background of these photos simple. A lifestyle headshot, on the other hand, is candid but still professional. These headshots give your audience some additional insights into who you are because they’re shot in a more relaxed setting.
2. The Branding.
Have a professional logo and branding in place? Find some unique ways to capture it. This could be in the form of branded items such as t-shirts and mugs or the sign outside your offices. A logo can give your brand more credibility. If you offer services instead of products, it definitely makes sense to get a few shots of your branding.
3. The Products.
Sell products instead of services? This is another must-have shot. The majority of personal branding photographers have experience shooting products too, so select the products you want to showcase prior to your session. Make sure the products and any packaging are in good condition for the best results.
4. The Behind-the-Scenes.
What happens behind the scenes while you’re working on a new project or producing a product? These are photos your target audience will want to see because it adds to your credibility. This can be anything from a shot of you illustrating on your computer to brainstorming with your team.
5. The Interaction.
Regularly interact with clients face-to-face? If possible, grab a few photos of this interaction. For many customers, shots like this make it easier for them to make a purchase decision more confidently.
6. The Space.
Where do you spend your days during working hours? The interior and exterior of your office or retail space should also be on your photo list. These shots provide customers with even more context.
7. The Hobbies.
Lastly, it’s important to provide people with an idea of who you are outside of the office. What do you like to do in your spare time? These photos highlight your personality and make it easier for potential customers to relate to you.
Ready to schedule your personal branding shoot? Don’t forget to take the time to find a photographer with a style that appeals to you and one with personal branding experience.
Jamie Salima Love is a FingerLakes, NY and Boston MA based Headshot and Personal Branding Photographer extraordinaire. She has helped thousands of small businesses, brands, and entrepreneurs over her 20 yr career by creating updated photo libraries with stellar imagery. She is available for a multitude of services, whether you’re looking to work with her to simply update your Headshots, or to create an extensive Personal Branding Photography strategy and library with all the bells and whistles she’s got you covered.