Never before has there been such a strong focus on personal branding. Professionals have come to understand how powerful a personal brand can be and how visuals are an integral part of the impact it can have.
In this blog, we will look at a few personal branding photography trends that you might want to try yourself.
● The Outdoor Shoot. Now that lockdowns are easing, more people are spending time outside. Outdoor activities have become an integral part of many personal brands, so why not add some of your favorite activities to your personal branding session.
● Bring It Home. More professionals are showcasing what life is like outside of the office, even if it’s a home office. Natural, real-life branding photos are authentic, which is what the best personal brands have in common. In fact, many professionals are taking it one step further and shooting a few photos in their best comfy joggers, jumpers, and yoga outfits. This shows they’re not all business and like to relax.
● Branded Shots. Have some branded gear such as t-shirts at the office? This is a great outfit for some of your personal branding shots. And unlike other branded clothing, it will still be relevant years from now.
● Show Some Emotion. Another trend that seems to be doing the rounds is highly expressive and emotional shots. Naturally, these types of shots need to be relevant to the type of content you’re creating, but these visuals can be very impactful. Many professionals are also opting for moody photos that incorporate darker colors – this includes black and white imagery. And if you don’t have a personal brand just yet, there has never been a better time to create one. And with the help of the right photographer, you can use visuals to tell a better story than copy ever will.
Jamie Salima Love is a FingerLakes, NY and Boston MA based Headshot and Personal Branding Photographer extraordinaire. She has helped thousands of small businesses, brands, and entrepreneurs over her 20 yr career by creating updated photo libraries with stellar imagery. She is available for a multitude of services, whether you’re looking to work with her to simply update your Headshots, or to create an extensive Personal Branding Photography strategy and library with all the bells and whistles she’s got you covered.