As an entrepreneur, you probably encounter mentions of personal branding photo sessions quite often. So, it’s only natural to wonder whether it’s also something you should be investing in.
To date, you might’ve been more focused on photographing your products and your offices, but this will only get you so far. A personal branding photoshoot captures the people behind a brand and brings your values and story to life.
How Personal Branding Photos Can Benefit Your Business
Here are just a few of the reasons why it makes sense to invest in a personal branding photoshoot.
Instantly upgrade your online presence. What images are you currently using on your social media pages and website? Have you opted for a few product and stock images? If so, it’s time for an upgrade. Personal branding photos instantly add a personalized touch to your online presence and make your brand more relatable.
The face behind the brand. Customers are not short on choices when it comes to the brands they can support. Giving your brand a face builds trust and makes you more credible. Customers are far more likely to do business with a brand they feel comfortable with and can relate to.
You’re prepared for potential PR opportunities. You never know when a publication might approach you about a feature or interview. The last thing you want to do is scramble for a decent photo or provide them with outdated images. Having professional personal branding photos on hand ensures you are always prepared.
Boost your confidence. Lastly, there’s the confidence boost that comes with arranging a personal branding photoshoot. When you look and feel great and can promote yourself as such, you’re instantly more confident over the phone and in person, which can only benefit your business. If you haven’t updated your photos in a while or don’t have any professional photos at all, now is the time to finally invest in that personal branding photo session.
Jamie Salima Love is a FingerLakes, NY and Boston MA based Headshot and Personal Branding Photographer extraordinaire. She has helped thousands of small businesses, brands, and entrepreneurs over her 20 yr career by creating updated photo libraries with stellar imagery. She is available for a multitude of services, whether you’re looking to work with her to simply update your Headshots, or to create an extensive Personal Branding Photography strategy and library with all the bells and whistles she’s got you covered.